Product Discovery

The Discovery Phase of Digital Products: A Guide to Building Successful Products

The discovery phase is a crucial stage in the development of digital products. It’s where ideas are explored, user needs are identified, and the project is scoped out. In this blog post, we’ll take a closer look at the discovery phase of digital products, including what it is, why it’s important, and how to make the most of it.

What is the Discovery Phase?

The discovery phase is the first stage of the product development process, during which the project team gathers information and identifies the goals and objectives of the project. The discovery phase typically involves a series of workshops, research, and user testing, all with the goal of understanding user needs and defining the product’s scope.

Why is the Discovery Phase Important?

The discovery phase is important because it sets the foundation for the rest of the project. It’s during this stage that the team identifies the user needs, defines the product goals, and determines the project scope. This information is crucial for the rest of the development process because it ensures that the team is building a product that meets the needs of its users.

Additionally, the discovery phase can save time and money in the long run. By identifying potential problems and challenges early on in the process, the team can avoid costly mistakes later on in the development process.

How to Make the Most of the Discovery Phase

To make the most of the discovery phase, here are a few tips to keep in mind:

  1. Start with research: Research is a key component of the discovery phase. Conduct user research to understand your target audience and their needs, as well as market research to understand the competition.
  2. Define project goals: Clearly define the goals and objectives of the project, as well as the target audience, and what problem the product will solve.
  3. Create user personas: Create user personas to represent the different types of users that will interact with the product. This will help the team stay focused on the user’s needs and expectations.
  4. Map out user journeys: Map out the user’s journey to understand the different touchpoints where they interact with the product. This can help the team identify areas where the user experience can be improved.
  5. Prioritize features: Prioritize the features that will be included in the product based on the user’s needs and project goals. This can help ensure that the product is delivered on time and within budget.
  6. Create a project plan: Create a project plan that outlines the project’s scope, timeline, budget, and resources. This can help the team stay on track throughout the development process.


The discovery phase is a critical stage in the development of digital products. It’s during this stage that the project team gathers information, identifies user needs, and defines the product’s scope. By taking the time to fully understand the user’s needs and goals, the team can build a successful product that meets those needs and solves a problem. With the right research, planning, and execution, the discovery phase can set the foundation for a successful product development process.

If you’re interested in starting a new digital product contact us today and Axpri will help you discover your next game changer!